Defined Terms   Business Plan   Invitation Letter   Attachment    SWOT Analysis 

Five Guidance Influences means -

1.      Deep-rooted concern parents exhibit to protect and guide their children which commences at birth; 

2.      School education systems within a collegiate enviroment;

3.      Religious groups;

4.      Peers, colleagues and senior management in the workplace; and

5.      Television, radio, the Internet/mobile phones and paper based advertising.

Explained in Section 6