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	Defined Terms  
								Business Plan  
								
								Invitation Letter  
								
								Attachment   
								SWOT Analysis   
 2.        Snapshot 
of Seven 
Problems facing the 
Western 
World 
due to current 
Lifestyle Behaviour which 
have demographic and socio-economic influences      I.        
Global 
	Warming 
"could reduce global annual economic growth by 20% or more" 
	
Sir Nicholas Stern
                   Last May, many eminent scientists, 
ecologists and climatologists 
at the ninth session of the InterGovernmental Panel on 
Climate Change Working Group III in Bangkok - (i)        advocated that
"man's energy consumption behaviour is materially 
	accelerating the planet's rate of warming"; and 
(ii)       considered that
	a 
"dramatic shift in lifestyles"
rather than 
	"dependence on green-friendly technology"
is urgently required to mitigate 
	climate change. 
In October these scientists were 
awarded the 2007 Nobel Peace Prize. 
  
II.          Burgeoning 
								
Baby Boomer 
								medical prescriptions and aged pensions 
will 
								fall upon reducing tax payer pool Esteemed USA and 
								Australian economists predict 
Burgeoning Baby Boomer 
								Fiscal Costs (medical prescriptions, 
								aged care and aged pensions) to 
								fall upon a smaller 
	tax payer pool due to -
 
	
	¨                   insufficient 
	superannuation provisioning by lower income earners; 
	¨                   insufficient pension 
	provisioning by Governments for the acute increase in demand due to baby 
	boomers living appreciably longer due to medications (ie. antibiotics, 
	cholesterol and blood pressure treatments); 
	¨                   lower birth rates in 
	higher socio-economic countries negatively impacting the available pool of 
	future tax payers; and  
	¨                   China's 
	one child policy similarly diminishing China's fiscal resources. 
III.        Obesity cost Australia $21 billion in 2005 and is 
	increasing 
	"Obesity 
	on the rise in Australia" article of
	Tues 7 Aug '07 mentions an ABS 
	report "Australian Social Trends 2007" 
	that identifies two million more Australian adults are classified as 
	overweight or obese than in 1995. In 2005, 
	7.4 million adults - 54% of the adult population - were classified as 
	overweight or obese.  Whereas 10 years earlier, 9% less, 45% of the adult 
	population were overweight or obese, posing a major risk to long-term health 
	by increasing the risk of chronic illnesses.  Related health problems 
	include diabetes, cardiovascular disease and some cancers. 
	"It has been estimated 
	that obesity and its associated illnesses cost Australian society and 
	governments a total of $21 billion in 2005," the report says. 
   IV.        Annual Social 
	Cost of Drug Abuse in Australia approaching $50 billion 
Counting the cost: estimates of the social costs of drug abuse in Australia 
	in 1998-9 -
	Monograph Series No. 49 
	- by Collins & Lapsley 
	estimate the aggregate annual social cost to Australia of drug abuse for 
	'98-'99 was $34.44 billion:
              
Relying on data about the 
recent impact of amphetamine-type stimulants (Meth or ICE) particularly on the 
young, casual empiricism suggests that if the 
authors, Collins & Lapsley, repeated their 3rd analysis for 2007/08, the annual 
social cost 
to Australia of drug abuse would approach $50 billion.   
V.         
Generation Gap of teenage kids relating to their parents is wider than 
	ever resulting in diminished 
	
Family Unit Cohesion 
	
		      
		       The 
	Generation Gap of older and younger family 
					members 
					understanding, relating and assisting each other 
		
		is wider than ever before, resulting in diminished
	
		Family Unit Cohesion
ie. reduced love, caring and co-operation within the fundamental 
		social structure within societies for people related by blood or marriage.         
		The economic cost and lost productivity 
		due to teenagers rebelling against societal norms has never been 
		higher.  
		Recreational Drug Use and problem gambling are often associated 
		with escapism due to dissatisfaction with the 
		
	Generation Gap.  
		 
			
				  
				VI.        Adults are overusing anti-depressants to 
					treat a normal illness affecting one in four Australian women and one in six 
												men         
					  
				 
					
						
							
								
									
										
											
												
												Each year almost 800,000 
												Australian adults will 
												experience a depressive illness.
												
												
												
												Depression is the leading cause 
												of disability in Australia.
												
												
												
												Depression
												counts for more days 
												lost to the workplace than 
												industrial action. 
												World Health Organisation has predicted that by 2020 
												
												
												Depression will be the second 
												biggest health problem 
												globally. 
												Depression is the third most 
												common cause of illness among 
												women and the tenth most common 
												cause among men. 
				            A litany of medical 
					journals from all corners of the 
				
				Western World exists which 
					chronicle the vast prescription of anti-depressants 
					since the early '90s, and the serious emotional problems they 
					have caused to a not insignificant percentage of the 
					population.   
					
					Use of antidepressants in the 
						Australian population, 1975–2002 
						 
VII.      
	One in 5 Australians 
	is Disabled - Federal Government assistance approaches $7b annually.  
Cost to the public purse, foregone productivity and 
impinged QOL for 
many of the Disabled 
are all large issues. Conclusion re the Seven 
Problems: Global population, 
economic growth and the pace of life are all racing 
ahead at an ever increasing speed which collectively is - (a)        heating up and polluting our atmosphere; (b)        gouging the Earth's limited fossil fuels 
with insufficient regard for the energy needs of future generations; (c)        exacerbating 
the planet's future economic potential;  (d)        damaging our 
physical and emotional health; 
(e)        encouraging excessive 
Recreational Drug Use as many 
citizens seek escape from these stresses; 
and 
 
(f)         paying little heed to setting up a 
framework for 
Abled Participant Assistants to 
assist on a structured basis some of the 20% of fellow Australians who are 
Disabled (who often through no fault of their own,
got dealt a poor hand in life) to enjoy a 
Recreational Exercise Activity to
be more self-sufficient, empower to higher productivity 
and enhance their 
QOL.      
Economic Materialism and associated higher 
GHGs is skewed towards 
higher socio-economic neighbourhoods.  
Obesity, reliance on 
anti-depressants, diminished 
	Family Unit Cohesion from a widening 
	Generation Gap 
and problem gambling are more prevalent in lower socio-economic regions.   Current government policy 
assigns little regard for - (i)         
Gen X and 
Gen Y paying for 
Baby 
Boomers which are overly reliant on costly medications due to 'inter alia' 
poor diet and Economic Materialism which rarely includes 
Recreational Exercise Activity, particularly in lower socio-economic 
neighbourhoods; and  (ii)        
conserving fossil fuels for the future inhabitants of the planet who would be 
able to burn GHGs with 
Reduced Carbon Emissions.  
Epilogue Various research establishes that 
Exercise 
can reduce risk of several diseases and conditions.  Research conducted by 
					Monash Medical School in Melbourne
on 443 colon cancer patients for more than 5 years 
(published in the May 2006 issue of the journal 
					
Gut) established anti-cancer 
effects of 
Exercise due to increases in a protein that slows down runaway cell 
growth and induces cell death, thereby reducing the incidence of colorectal 
cancer.  
ABC Health & Wellbeing reports exercise reduces 
breast cancer. 
Exercise can reduce a smoker's 
lung cancer risk, but quitting smoking is still most important. The terms of reference for the 
Research Programme Team 
to prepare
								
								
2 Research Programme Progress Reports 
for the 9 month 
Research Programme described in 
Section 16, and the 
								
Four Hypothesis Test Reports 
to be submitted by the 50 Volunteers via cost-effective 
e-Research Techniques, to gather results 
for the 
Research Programme 
Team 
(to test the 
merit of 
Rigorous Recreational Exercise Activity to treat the 
 
Seven Problems), 
are too narrow to measure any benefits from 
Rigorous Recreational Exercise Activity 
to slow down or remove 
cancerous cells. |