Defined Terms   Business Plan   Invitation Letter   Attachment    SWOT Analysis  Executive Summary

14.         Rationale of -

  *         marshalling the Ten Sport Administration Attributes of proven volunteer sports administrators around retirement age

  *         to Commoditise via the Internet an existing array of 14 independent sports into 14 interdependent Recreational Exercise Activities to assist Interested Adults to reduce the Seven Problems

Section 3 looks closer into the Seven Problems

Section 4.(c) commences analysis of the Causes of the Seven Problems by reviewing Six Lifestyle Behaviour Influences.

Section 5 highlights the Two Traditional Economic Influences, namely Western World's laissez-faire ethos and the Western preoccupation with the individual's rights "to consume at will" (ie. USA's Bill of Rights) which have facilitated Economic Materialism -

(i)         have been predicated on Government per se being an impediment to business and industry; and

(ii)        these two influences now need to take second fiddle to a 6th Guidance Influence namely a Youthful Exuberance Lifestyle Programme to reduce Economic Materialism  to Materially Alter Lifestyle. 

Section 6 contends -

A)         there are Five Guidance Influences over human beings in the Western World;

B)         the initial four influences are directed towards the best interests of the individual; and

C)         the 5th Guidance Influence, Media Marketing Influence, the most powerful, is aimed at -

            +         selling consumer goods; or
            +         influencing political or religious allegiance.

Section 7:

c)         Notes that funding is available for the 12 month Pilot in NSW of the Youthful Exuberance Lifestyle Programme.

d)         Points out that Government has talked about "promoting wellness".  Alas, to date, no entity associated with health has provided an A to Z to implement a wellness programme.  

Section 10 points out 20 Recreational Exercise Consultants will need to pass a 100 Point Test to obtain requisite Accreditation Benchmarks to satisfy the Ten Sport Administration Attributes to perform the 11 tasks defined at "Supervise" and one task defined to "Refer" Interested Adults into one of 14 different Recreational Exercise Activities available at +900 Existing District Recreational Exercise Groups across NSW.

Section 12 notes:

A)        A successful Pilot is predicated upon sourcing 20 Recreational Exercise Consultants who each possess Ten Sport Administration Attributes. 

B)        Through his networking across some of the above Rigorous Recreational Exercise Activities, the Writer knows several contemporaries who 'inter alia' possess designated Ten Sport Administration Attributes. 

C)        Contemporaries that the Writer personally knows at other District Recreational Exercise Groups similarly know other seasoned sports administrators across the other Rigorous Recreational Exercise Activities with a similar unbridled passion for their chosen sport. 

D)        These 20+ Organisers are highly proficient salesmen because they believe in the product they have been selling to fellow Australians for many years.  They rarely take the foot off the pedal because of the satisfaction they derive in evidencing others enhance their QOL.

Section 13 -

(I)         forecasts that during the 12 months Pilot that approx -

          *         3,000 NSW Adults will commence a Rigorous Recreational Exercise Activity; and

          *         2,000 other NSW Adults will commence a Moderate Recreational Exercise Activity.

(II)        contends that RTV Promotion of the Critical Mass of 5,000 NSW Adults which have enjoyed the intervention of a Recreational Exercise Activity during the 12 months Pilot can be used to cost-effectively inspire tens of thousands of Australian Adults to want to Materially Alter Lifestyle by intervention of a Recreational Exercise Activity.

(III)        notes that by utilising the substantive economies of scale that e-Training and e-Research Techniques enables a marvellous opportunity to assist tens of thousands more Interested Adults learn how to commence a Rigorous Recreational Exercise Activity which includes a Common Bond Support Group. 

Click on definition of this Business Plan which summarises the rationale of seeking to understand the Seven Problems and their Causes in order to develop a strategy to treat those Seven Problems.