Defined Terms   Business Plan   Invitation Letter   Attachment    SWOT Analysis 

9.         "Sport has the power to change the world.  It has the power to inspire in a way that little else does. It speaks to youth in a language they understand.  Sport can create hope, where once there was despair.  It is more powerful than Governments in breaking down barriers.  It laughs in the face of discrimination."  Nelson Mandela

The penultimate paragraph in Section 3.VII.(a) acknowledges the wonderful work that a true humanitarian, Peter Cullen through RecLink Australia, Sporting Chance Day and Choir of Hard Knocks have achieved by using sport to create a nexus with marginalised, 'vulnerable' Australians, whereupon many Disadvantaged have rebuilt there lives, via various sports which is patent testimony to Nelson Mandela's above proclamation.

The Business Plan applies the same rational deployed by Peter Cullen but targets both the advantaged and Disadvantaged to reduce not just one problem amongst the marginalised, but Seven Problems across the entire 20.7m Australian population, which importantly quantifies through results from the Research Programme and the Pilot (using e-Research Techniques which feed into Purpose Built Quant Modelling Software) the cost/benefit of Propagation. 

Australia has a reputation globally as being Sports Mad.  What better country to implement a sports driven, Recreational Exercise Activity Youthful Exuberance Lifestyle Programme to "dramatic shift in Lifestyle Behaviour" as called for by the joint winners of the 2008 Nobel Peace Prize to address Global Warming.

A Youthful Exuberance Lifestyle Programme to assist tens of thousands of Australian Adults commence a Recreational Exercise Activity would be favourably viewed by the UN and other international health agencies as a logical therapy for Australia to introduce to "dramatic shift in Lifestyle Behaviour" as requested by the ninth session of the InterGovernmental Panel on Climate Change Working Group III in Bangkok in May 2007 - as explained in Section 3.I.(f)