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Why YELP
is presented as a Business plan and not a research plan
The benefit to Brand Name of
being one of 12 major Australian companies in an SPV with a Business Plan that
you can scratch a feel, which is materially improving the productive output and
QOL of (by 30 June 2010) 15,000 Australians by diminishing the Seven Problems
far outweighs the $100k circa
Private Equity Contribution by each of 12 major Australian companies.
SPV with a
Business Plan that you can scratch a feel, which is materially
improving the productive output and QOL of (by 30 June 2010) 15,000
Australians by diminishing the Seven Problems far outweighs the $100k circa
Private Equity Contribution. The Purpose Built Quant Modelling Software and
the Base Case Financial Model would represent Intellectual Property which
has an economic value because all governments, both across Australia and
overseas are faced with the same mandate decreed by the ninth session of the
InterGovernmental Panel on Climate Change Working Group III last May that a
"dramatic shift in lifestyles" rather than "dependence on green-friendly
technology" is urgently required to mitigate climate change. I.P to
Materially Alter Lifestyle to lead a Local Health Lifestyle Behaviour as
cheaply and effectively as possible has an economic value to the Equity
Holders.
The 12
months Pilot in NSW would evidence up to 20 Recreational Exercise
Consultants administer 5,000 Interested Adults (which targets low
socio-economic and disabled/disadvantaged groups) Materially Alter Lifestyle
by adopting a Local Health Lifestyle Behaviour.
The Business Plan contends that due to the substantive scope of e-Learning
Techniques (available on a dedicated Youthful Exuberance Lifestyle Programme
website) to teach Interested Adults all there is to know about 14
Recreational Exercise Activities, the cost to Propagate to a further 10,000
Interested Adults across Australia by 30 June 2010 is less than $3m.
Successful RTV Promotion of the results of the Research Programme and Pilot
featuring both Abled and Disabled who are very pleased with being part of
the Research Programme and what they achieved will kick-start Propagation on
a highly cost effective basis due to the informative power of the Internet.
There are a
lot of ifs in all that - perhaps you should break it down into smaller stages
and undertake and evaluate each stage individually - and publish the results in
academic journals more likely to be funded.
As part of
the 12 months Pilot in NSW is a 9 months Research Programme to
test the Hypothesis ' scope to reduce each of the Seven Problems, in
particular that the Hypothesis can Empower Adults To Better Control Their
Stress Responses
<file:///F:\My%20Webs\Muggaccinos\Youthful%20Exuberance%20Lifestyle%20Progra
m\Selecting%202%20groups%20to%20Test%20the%20Hypothesis.htm> proposes to
draw upon two "industry sectors":
* 25 Volunteers from amongst the Disadvantaged and marginalised.
* 25 Volunteers from a Specific Industry Group which is exposed to
anxiety, stress and Depression
The Specific Industry Group proposed in the Business Plan is NSW Nurses and
midwives.
Who are your epidemiological and biostatistical advisors? I'm an
epidemiologists, and seems to me unlikely that 50 subjects from two groups (who
are the controls, or is it a cross-over design???) is unlikely to be enough to
give you adequate statistical precision or power to evaluate what sounds like a
very complex set of outcomes (huge textbooks have been written about the
difficulties of measuring 'stress"). You really need expert advice on these
things.
Re your
"...it focuses on getting 5,000 people who are already active to do
even more physical activity"
The 5,000 Interested Adults in the Pilot in NSW targets those people where
intervention of a Recreational Exercise Activity will achieve the greatest
Materially Altered Lifestyle which, no doubt, will be low socio-economic
Disadvantaged and Disabled Interested Adults.
The problem I have with the proposal, and I suspect most health
promotion people would also have is the self-selected nature of your "5000
interested adults". How will you show that these people would not have exercised
anyway, since they are interested. That is a fundamental question, because
no-one wants to spend money on health promotion interventions that just
re-inforce what people would do anyway.
I have
cycled with 7 Vision Impaired people, some of whom also have other
Disabilities
<http://muggaccinos.auswide.net.au/muggaccinos/Adopt%20a%20blind%20cyclist/B
ackground_a_lot_of_blind.htm> . I have acted as Tandem Pilot to 3 of the 7
in +100km day rides. Hence, I have evidenced first hand the improvement in
their QOL, self-belief and their drive to achieve other tasks they
previously thought beyond them.
A prominent feature of my Business Plan is the mental benefits of a regular,
rigorous, challenging enjoyable recreational exercise within a Common Bond
Support Group where you set difficult goals and achieve them with your
exercise buddies.
You need to involve expert psychologists with experience in quantitatively
evaluating mental state, self-worth and depression scores etc.
In a $2m project, it isn't enough to write a report at the end which says "It
seemed to work, more or less." You need a scientific and quantitative evaluation
plan, and a multi-disciplinary team to design and execute such an evaluation. It
is not easy, but it can be done.
I welcome
you reading under the heading "Tout le monde est heureux -
Everybody's happy" in the green text in white background on the Home Page of
Muggaccinos <http://www.muggaccinos.com
> as it snapshots the benefits of
Youthful Exuberance Lifestyle Programme.
Sure, but that is anecdotal evidence of benefits. You need to quantitate the
benefits in a scientifically valid manner, else it won't be funded (at least not
for $2m - much smaller health promotion projects which make prima facie good
sense are sometimes funded for $50k or so).
Alas, the
exemplary Common Bond Support Group which Bike North provides is
the exception rather than the rule amongst local recreational exercise
groups. It has developed because humanitarians like Doug, Graeme, Keith 'et
al' have each expended tens of thousands of hours in giving to their cycling
neighbours. To encourage Australians to Materially Alter Lifestyle,
Governments at all three levels need to propagate the type of humanitarian
community exercise model which Bike North deploys because due to internet
sporting websites the fiscal cost is infinitesimally less than the long term
pay back from those Interested Adults. Giving one's time and support to
encourage and accommodate others can help establish powerful social support
networks which help your exercise buddies get thru the highs and lows of
life. However, being solely preoccupied with "What is in it for me?" could
break those support groups down. Social support networks don't materialise
when a "What is in it for me?" attitude prevails which regrettably is too
prevalent amongst the majority of existing recreational exercise groups, at
least those provided by local bike shops.
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