First National Preventive Health Research Programme  YELP Holistic First Business Plan    YELP Holistic First Business Plan Defined Terms   SWOT Analysis   Executive Summary   Deliverables And Costs   Snapshot Page To 10 Benchmark Techniques   Defined Terms for Five YELP Business Plans

Second National Preventive Health Research Programme      Bohemian Teenagers Arts Assistance Programme

First BTAAP Business Plan      Bohemian Teenagers Show Choir Programme        Defined Terms BTSCP

Second BTAAP Business Plan    Bohemian Teenagers Symphony Orchestras Programme    Defined Terms - Bohemian Teenager Symphony Orchestra Programme

Third BTAAP Business Plan    Bohemian Teenager Ballet & Modern Dance Programme        Defined Terms BTB&MDCP

16.(j)    Boston Marathon Challenge Template Of YELP Primary Research Programme - Case Study of 13 interested adults with varying ailments who accepted a Challenging invitation from a team of Clinicians, Sports Therapists and a USA national Public Broadcasting Station, PBS, to run, after 9 months training within a LCCBSG, the 2007 Boston Marathon 
BBC2's Beyond Boundaries is another template

Public Broadcasting Station ("PBS") is a media enterprise that serves 355 public non-commercial television stations bringing high quality documentary to 73 million Americans each week, and to more than 100 other countries. 

On 30 Oct 2007 PBS televised a 53 min documentary titled "Marathon Challenge" focusing on 12 volunteer adults who -

(a)        were leading a Sedentary Lifestyle and had never been joggers;

(b)        range in age from 22 to 60

(c)        live in Boston, Massachusetts;

(d)        had 9 months to train to run the 2007 Boston Marathon;

(e)        came with some normal lifestyle baggage - ailments from HIV, Type 1 Diabetes, heart attack, Depression, divorce, Obesity and post-fatality trauma.

PBS repeated "Marathon Challenge" on 15 April 2008.

Two seasoned, hands-on sports administrators, who each possess Talk The Walk Motivational Skills, encouraged the 12 volunteers to participate in a project to train for and run the world's oldest marathon, the Boston Marathon Click on their profiles.

The 12 runner project team, labelled Team NOVA, was put together by -

i)           veteran swim and running coach Don Megerle of Tufts University who guided Team NOVA's 13 volunteer runners week-by-week through an onslaught of physical and psychological challenges;

ii)          former Olympian and three-time Boston Marathon winner, Uta Pippig, offered advice and inspiration to the 13 runners throughout their training;

iii)         exercise nutrition and scientists at Tufts University; and

iv)         the marketing acumen of NOVAscienceNOW

Funding for NOVA projects was provided by 5 sources.

Together with their new found team-mates, Team NOVA underwent a battery of physiological tests conducted by Tufts' exercise nutrition and scientists to gauge baseline levels for -

*         weight;

*         maximal oxygen uptake; and

*         other health and fitness factors. 

These same tests were performed again at the completion of the 9 months training to chart each runner's response to increased activity (see Fit to Go the Distance).

The watchful eyes of Megerle, Pippig, and other exercise specialists, shepherded the 12 novices from relaxed workouts to demanding long-distance runs (see The Training Calendar).  Injuries took a toll, with Melissa White who suffered from Type 1 Diabetes having to withdraw and be replaced, but the group met in Boston faithfully every Sunday for nine months to prepare for the big race.  Physical conditioning was only part of the process; equally important was the psychological support that team members get from their coaches and from one another. "We have a lot of fun. It's almost like a love fest," says Pippig (LCCBSG and REA is Fun and Addictive).

As marathon day approached, the weather forecast predicted pelting rain, gale-force winds, and the possibility of snow - conditions that would daunt even experienced marathon runners.  On the day itself, 16 April 2007, the 12 who had made it through training arrived at the race's starting point in Hopkinton, Massachusetts sheathed in ponchos, with dry shoes in plastic bags.  Then, at 10:30 a.m., the starting gun fired, and the 12 joined 20,000 other runners for the epic race to Boston—a journey that few on Team NOVA ever dreamed possible (see Marathon Diaries).

The only "No-show" was a Melissa White, 35 year old, who had endured Type 1 Diabetes for 30 years necessitating taking blood-sugar readings about 8 times each day and -
*        
injecting insulin when her blood-sugar was too high; and
*        
eating starch when her reading was too low as Melissa could pass-out. 
Melissa succumbed due to three stress fractures during training because her pancreas couldn't provide insulin to assist recovery from trauma on her shins
.

 

Watching the below 6 x 9 min videos and reading the Marathon Diaries about the determination to train with their "team" in the Winter rain is testimony that the energy from a Challenging distraction within a LCCBSG with a common purpose to Complete An Annual Endurance Sporting Event(s) is a powerful motivational tool:  

 

                                                                                      Apple Quick Time              Windows Media

0.        Preview of Marathon Project                            Quick Time                       Low image size        

1.        Initial Medical Checks - Long Way to Go         Quick Time                       Low image size

2.        The Training Begins                                          Quick Time                       Low image size

3.        Born to Run?                                                       Quick Time                      Low image size

4.        Mental Toughness                                              Quick Time                      Low image size

5.        Race Day - The Finish Line                               Quick Time                       Low image size

The Business Plan Developer owns 2 DVDs produced by PBS of the entire documentary.

The Business Plan Developer ran several marathons, half marathons and completed two IronMan triathlons.  Hence, watching the above 6 movie clips evidences that Talk The Walk Motivational Skills, amidst a TV profile, are exceedingly persuasive because some of the 12 runners, although highly exhilarated, would have come away from that marathon with Achilles and other joint injuries which would have taken some time to recover and in Steve DeOssie's case seemed chronic.

Marathon running is about the most damaging of the popular exercise activities known to man.  None of the 9 Rigorous Recreational Exercise Activities in the YELP Pilot involve anything like the constant impact of running on hard pavements.  Recreational Road Cycling, Bushwalking/Hiking, Kayaking, Ocean Swimming etc are all low impact on joints.

16.(j)(i)  Summary of "Fit to Go the Distance" by Susan K. Lewis, Editor of NOVA On-line

16.(j)(ii) Testimonials of the 13 members of Team NOVA patently validate the power of Interested Adults taking on a Challenging Rigorous Recreational Exercise within a LCCBSG under the Supervision of RECs who possess Talk The Walk Motivational Skills in a structured RTV format with clinicians measuring performance improvements

16.(j)(iii)Q&A about due diligence the physios did to ensure each volunteer runner was up to the commitment

Talk The Walk Motivational Skills possessed by running coach Don Megerle and former Olympian and three-time Boston Marathon winner, Uta Pippig, were exceedingly powerful influences in Materially Altering Lifestyle through accepting a 'distraction from their normal lifestyle' namely a Challenging, rigorous exercise pursuit which incorporated a LCCBSG, as the final section, titled Power of positive thinking of the Summary of "Fit to Go the Distance by Susan K. Lewis" leads us to muse how much was the achievement due to -

*           physical improvement; and

*           mental determination not to fail under a high RTV profile when all your new team-mates are putting in to their utmost.

Rather than merely providing an inspiring 53 min PBS documentary called Marathon Challenge of what is possible, or equally Choir of Hard Knocks showing what is achievable,  RTV Promotion of the results of the YELP Pilot, including  Team YELP'  Triathlon Challenge in the Preparatory Research Programme and Hilly Rides Challenge in the Primary Research Programme, will provide a highly cost-effective springboard to Propagate YELP across Australia to achieve the Propagation Forecasts And Targets of Interested Adults who have abandoned a Sedentary Lifestyle and no longer suffer from a Lifestyle Related Chronic Disease.  Whereupon the momentum and requisite knowledge to Materially Alter Lifestyle by introducing a Local Community Healthy Lifestyle, via YELP, will largely self-fulfil post-2012 through the power of the Internet on the YELP Website, coupled with the support of Accredited Participants for future Abled Interested Adults.